Promoting an Event

 

Are you interested in possibly promoting a bodybuilding, fitness and/or figure competition? It can be as challenging and as rewarding as competing.

The Organization of Competitive Bodybuilders (OCB) is a non-profit (501-C3) organization that sanctions physique contests in the United States. What can OCB offer to promoters to assist the production of events and increase the likelihood of an event resulting in profit?

OCB can reduce costs for producing an event, thereby increasing the chances for promoters to make profits.

  • OCB has arrangements with several award manufacturers where promoters can purchase trophies at discounted rates saving up to 70% on trophy costs.

  • Promoters can obtain insurance policies needed to rent venues through OCB at discounted rates.

  • Promoters can often gain access to facilities they otherwise wouldn’t be able to due to OCB being a non-profit organization (some facilities only rent to non-profit groups). And in many cases, OCB’s non-profit status can be used to secure cheaper rental rates for a venue.

OCB enables a promoter to offer an avenue to a pro level for competitors who desire that.

  • OCB is an amateur affiliate of the International Fitness & Physique Association (IFPA – www.IFPApro.com). Select OCB events are designated as pro qualifiers, and overall winners can advance to a pro level of competition if they choose.

OCB provides a means for the athletes in a promoter’s event to receive exposure.

  • OCB publishes a magazine titled Fitness & Physique that provides contest coverage for all OCB contests.

OCB provides more exposure for an event, which increases the amount of people aware of its contests and increases chances for larger turnouts at a promoter’s show.

  • OCB send its magazine to everyone on its mailing list twice per year. The OCB mailing list contains over 10,000 contacts nationwide. Magazines include information about all upcoming OCB contests.

  • OCB sends postcards to its entire mailing list twice per year, so with the magazine mailings, competitors receive OCB contest information every three months.

  • OCB transmits periodic mass emails to everyone on its mailing list to inform them about events.

  • OCB submits its contest schedule to sites and magazines that publish contest listings.

  • OCB works with the International Fitness Sanctioning Body (IFSB) and offers Ms. Fitness divisions at select OCB events. Ms. Fitness provides additional exposure for events by way of listing OCB shows on its website (www.MsFitness.com) and in its magazine (Ms. Fitness), and prints contest coverage’s in its magazine as well. Competitors who compete in Ms. Fitness divisions at OCB events can qualify to compete a the Ms. Fitness USA and Ms. Fitness World, which offers more opportunities by way of awarding over $45,000 in cash & prizes, televising the events internationally, and printing extensive coverage of them in Ms. Fitness magazine.

OCB can help a promoter get the contacts needed for an event.

  • Databases of competitors, judges, gyms, service providers, and potential sponsors are maintained and can be tapped into by promoters. This can be helpful when seeking qualified judges, contracting a photographer or videographer, soliciting sponsors, securing an examiner to perform drug testing, etc.

  • Usually the biggest concern someone who has aspirations to promote contest has is amount of funds needed in advance to plan an event. There are several methods that can minimize out-of-pocket expenses needed prior to the collection of ticket sales the day of the contest. Delaying expenses until after receipts are in can greatly reduce the amount needed to make an event possible.

  • There currently isn’t any sanction fee to hold an event with OCB, and promoters keep 100% of what they may make in profits from their events.

If you care about the treatment of competitors and the quality of an event, and if OCB sounds like the organization for you, or even if you’re still seeking more information about promoting a contest, please contact OCB President Sean Sullivan by Email, or by calling (774) 836-0313 to obtain an expansive OCB Promoters Kit that provides detailed information on all aspects of event production.

 

 


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